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Cocoon&nous is a small business based in Orléans, France. They help women through motherhood. The owner, Muriel provides massage services for mothers–prenatal and postpartum–and their babies. She contacted me because she struggled to keep up with her Instagram account. Creating and planning her content was time-consuming. Consequently, she couldn't focus on her business. And, she just wanted better results.
Muriel contacted me because she struggled to keep up with her instagram account. Creating and planning her content was time-consuming. Consequently, she couldn't focus on her business. And, she just wanted better results.
In our first meeting, I asked her to describe her business and how her clients should perceive it. Muriel wanted her brand it to be soft, reassuring, trustworthy, kind and professional. So, I created the best imagery for Cocoon&nous that aligned with her clients' needs and wants.
I built a distinctive color palette around the pink in her logo to enhance brand awareness. All my designs use smooth curves and circles to inspire trust and peacefulness, coherent with Muriel's vision. Finally, the friendly icons are found in the posts and the communication collaterals I designed.
Muriel was thrilled with the work accomplished. She always struggled to find the right colors and fonts to use, but now a system is in place. She can edit text, change icons, and finally bring her full attention to her clients, who were also delighted with the stationary. Many of her sales come through the gift cards that I designed!
A part from the exciting project, I strengthened the interpersonal skills required for a career in graphic design and built a recurring relationship with a client as we continue to grow her brand.
In passion projects, there is no client and I had to give myself that role. It is not easy to chose a direction and stick to it. I wanted the visual identity to be welcoming, authentic and simple so that customers feel at home. Brews and Bites should feel like a premium coffee shop, but accessible to all and affordable.
The United Nations Development Programme is an international organization aiming to end poverty, build democratic governance, rule of law, and inclusive institutions. I was a Design Intern for 6 months and here are some of the projects I was trusted to work on.
For the fictional podcast "The World Stage," I designed a distinctive brand identity, including logos and episode graphics. I also created engaging social media content to effectively promote the podcast and engage its audience.
Cocoon&nous is a small business based in Orléans, France. They help women through motherhood. The owner, Muriel provides massage services for mothers–prenatal and postpartum–and their babies. She contacted me because she struggled to keep up with her Instagram account. Creating and planning her content was time-consuming. Consequently, she couldn't focus on her business. And, she just wanted better results.
Lavera is a german brand that specializes in natural cosmetics. While having many quality products, the brand struggles to find a consistent and attractive image, especially in its packagings and website. I centered my strategy around the ingredients, a significant feature of the brand's essence.